How Nintendo Won Back Gamers With E3 2017
By: Max Cannon
E3 2017 is done and in the books, while a lot of fans and press walked away having seen some cool games there weren't too many bombshell moments. While previous E3's have been highlighted by some big surprises coming out of either Sony or Microsoft, much of what we saw at their press conferences were games from previous years. But then Nintendo's show came on...
Nintendo's Surprise Victory at E3
Nintendo has decided to avoid the standard stage show for their E3 info drop, ever since the Wii U took to the stage in 2012, instead deciding to show a premade video called the Nintendo Spotlight. While significantly shorter than the shows of competing brands Nintendo's event had more surprises that mattered and kept delivering them quickly. While Ubisoft's big new Assassin's Creed game walked away as the most mentioned game, Nintendo games made up a big number of the most talked about games.
Many of the most talked about games at E3 were Nintendo titles
Courtesy of Brandwatch
Metroid Prime 4, a game that showed nothing more than a screen
with a title and some cool music, was the second most discussed game on
social media. That's insane that a series that hasn't seen an entry in
10 years generated so much hype but it also proves that Nintendo knows
the market better than we give them credit for. And while Metroid Prime 4 was one of my personal biggest sources of excitement that wasn't the only big game Nintendo had shown off.Metroid Prime 4 - First Look - Nintendo E3 2017
Super Mario Odyssey Surprises
Closing out Nintendo's show we saw our next look at Super Mario Odyssey
and its crazy new possession/capturing feature. In an interview with
Andrew Collins from Nintendo of Canada, it's clear that Nintendo
themselves are excited about the new game when I got the chance to ask
Andrew what his favorite subject at E3 was he had this to say.
"I just describe my job as 'I'm a bit like Father
Christmas' because I get to give [everyone] the chance to play Mario.
And I never take for granted the fact that everyone is so, so happy to
play Mario and it's a pleasure to just watch people. The killer about it
is that I always want to take the Joy-Con off myself and just show them
how to do it... I am constantly fighting that with myself."
Just hearing Andrew's passion about Mario shows that Nintendo is
definitely trying something different with Mario this time around. While
definitely still a 3D Mario game, Super Mario Galaxy 1 & 2, Super Mario 3D Land & World, and the NEW Super Mario Bros collection of games all feel distinctly different from the open sandbox style of Super Mario 64 and Super Mario Sunshine. Those more open Mario games are what gamers have been clamoring for, myself included, and Super Mario Odyssey seems
poised to scratch that itch. This is something directly acknowledged by
Nintendo a few months back especially when you look at this photo right
from the Big N.
Nintendo has directly acknowledged the building blocks for making Super Mario Odyssey
Courtesy of Nintendo
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